Branded Storytelling
Where journalism meets creative direction.
Produced, hosted, and edited by Jessica Christoffer, these stories dig deeper — from cultural trends to technological shifts. Whether partnering with a brand or exploring timely topics independently, each piece is crafted with clarity, curiosity, and cinematic flair.
This is storytelling with purpose. Not just capturing the moment — but shaping it.
Chicago this week
“Chicago This Week” is a half-hour show that features news, sports, business and entertainment stories from around Chicago. All the producing, reporting, writing, shooting and editing are done by Medill graduate students.
The Rise of ChatGPT: Game-Changer or Cause for Concern?
A deep dive into the AI revolution.
In this segment, I unpack the impact of ChatGPT—the AI tool reshaping how we write, research, and connect. From its remarkable capabilities to the ethical and creative questions it raises, this piece explores both the promise and the pressure of our growing reliance on artificial intelligence.
Curious, critical, and culturally aware—this is tech storytelling, done right.
